Just a few short years ago, blog writers warned of the approaching VR/AR revolution…and now it’s time to assess where things stand in the world of VR. As we quickly approach the big year 2020, it’s time to get our marketing strategies in place. So, what does the landscape of VR in marketing look like for next year?
In recent years, specific industries have benefitted from using VR in marketing, including real estate, tourism, home improvements, and retail. This allowed consumers to interact in a space and narrow down purchasing decisions from the comfort of their homes. This trend will continue to broaden with more and more industries joining the new approach to advertising.
Going forward we will see these trends broaden to impact recruiting, staffing, onboarding, and building empathy in corporate offices and boardrooms across the country. Consumers have already adopted headsets, and we’re seeing the hardware more and more available in education institutions and workplaces.
So, let’s explore how you can incorporate VR into your marketing strategy for 2020.
VR presents an opportunity to engage with your customers. Consumers are exposed to thousands of brand messages per day with an ever-decreasing attention span, so finding ways to keep consumer’s attention has become more challenging. Businesses that are experimenting with serving up VR content to the right people are seeing great results. If your marketing goals include positioning and growing your brand, then VR needs to be part of that strategy. In a recent survey, 52% said they would like to be associated with brands using VR.
VR Can Help You Tell a Story. VR brings content to life and helps you tell your story. What better way to pull consumers into your narrative than to fully immerse in a VR experience?
VR Creates an Experience. Incorporating VR can increase buyer confidence leading to conversions. Use VR to demonstrate your products and services in an in-depth, real-life way and allow your customers to make confident buying decisions.
And there are a few unexpected benefits VR offers to social marketing strategies. You can create unique experiences by connecting emotionally with consumers to create a deeper bond. Product placement ads placed within a VR experience (like seeing a character drink a Coke) produce better ad recall and customers found these types of ads less intrusive. Finally, social platforms are also adopting VR via YouTube 360 and Facebook 360. Facebook, with its purchase of Oculus and the release of the Oculus Go that includes rooms where you can hang out, is a signal that the tech giant is investing in the future of VR.
It’s important to note that VR is not for every brand, organization, or product. However, it has an amazing potential to make your company, product, or service stand out from the crowd. In the next few years, everyone will be using VR as part of their marketing strategy. If you are interested in getting ahead of and being recognized as a forward-thinking company, consider putting VR for your 2020 marketing strategy.
Learn how to easily and affordably implement VR in your workplace. Contact FUEL it for a demo and discussion on how you can get started implementing VR today!
About FUEL it
We fuel organizational results with strategies, training, and performance solutions. We exist to help power the transformation that drives your company's growth and success by aligning your goals, processes, and activities to a framework that generates results. If you want to learn how to introduce VR in your organization, contact us at firstname.lastname@example.org or 888-383-5488.